Tower to measure local consumer habits
(CNS): As a result of growing demand for detailed market information in the current competitive economic environment a local publishing firm says it will be conducting new research this year. Tower Marketing is currently developing the sixth edition of its Omnibus survey, the largest of its kind in Cayman which started in 2006. As a direct result of requests from clients and customers wanting specific information to help with sometimes difficult marketing and business decisions, organisers said it is now offering local business the opportunity to invest in a customised question to add to the thirty core questions provided by Tower.
Having shelved what had been a biannual survey last year as a result on the down turn in the economy Managing Director of Tower Marketing, Lynne Byles said she recently saw a surge of enquiries about market information and realised more than ever businesses need to understand local consumer behaviour.
“We are currently conducting a number of customized market research projects for large and small businesses,” Byles said. “We have never seen such a high demand for these types of services. It seems that businesses are being faced with some tough decisions and realize the importance of having the right information. With this in mind, we realized that the unique Omnibus survey could be a huge help.”
As with previous Tower Omnibus surveys, this 6th edition will include a set of 30 core demographic and media questions, (such as, age, gender, size of household, newspaper read, education level among others) combined with specific questions purchased by Omnibus customers. The core demographic questions will provide a framework to help clients understand the answers to their individual questions.
“The beauty of an Omnibus survey is that clients can share the costs of the market research, because it includes questions for more than one client”, explains Richard Smith, Sales and Marketing Manager at Tower. ”This means that clients can get answers to their questions on a confidential basis and gain access to high quality research, without incurring the full costs of setting up an entire survey on their own.”
Organisations interested in learning more about the Tower Omnibus survey or in purchasing questions should contact Richard Smith at 623 6710 or email richard@tower.com.ky. More detailed information can also be found at www.marketresearch.ky
Category: Business
