New visitor guide for Cayman

| 30/11/2010

(CNS): Explore a new free visitor guide for Cayman from Acorn was launched on Wednesday 24 November. The new guide will target stay-over visitors and, Acorn says, will be the most widely distributed guide on Grand Cayman with a print run of 80,000 copies per edition. As well as providing some history about the Cayman Islands, Explore makes recommendations about what to do, the best tours, cultural activities, sightseeing, shopping, spas, restaurants and some of the more unique accommodation in Cayman. In addition it details how to get about, and provides useful contact numbers and detailed maps. Governor Duncan Taylor received the first copy and said, “This is the most comprehensive and up to date visitor guide that I have seen in Cayman”.

He continued, “I really believe it will do a fabulous job in both promoting the wide range of activities available when tourists arrive in Cayman as well as encouraging them to come here in the first place.”

Charles Grover the Publishing Director at Acorn Publishing said, “Explore is designed to be a really useful travel guide that contains all the information a visitor needs to get the most out of Cayman. Similar to a travel guide that you would buy in a book shop it highlights the different areas that Cayman visitors can explore, including a detailed section on the Sister Islands.”

Grover continued, “It has been an interesting time launching a new guide in a recession, when everyone has been closely watching their marketing budgets, but the response we have had has been overwhelmingly positive. We initially thought the guide would be about 60 to 80 pages long, but due to greater than expected commitment from advertisers it has ended up being 120 pages long. As with our two other publications, New Resident and Good Taste we offer very cost effective advertising rates that has ensured the continued success of those publications, and the indications are that Explore will be just as successful.”

Joanna Boxall, the owner of Acorn Publishing, said, “We spent 18 months planning this new guide to ensure that it will be the most useful visitor guide in Cayman. We listened to numerous tourism professionals in Cayman and incorporated many of their ideas. For example the concierges at the Ritz-Carlton said it would be great to have a downtown map of George Town, so we designed a detailed 3D downtown map and added walking tours.”

Allice Fallon, a well known concierge at The Ritz-Carlton, Grand Cayman said, “There is huge demand among our guests for a guide that is easy to read and is a single go-to source for island attractions. We will definitely include Explore among the resources we make available to our guests.”

On island, the free guide will be available in dedicated racks and can be picked up at the airport, car rental agencies, shopping plazas, hotel concierges, supermarkets and over 350 other distribution points. Off island the guide will be distributed to Cayman’s overseas offices and the Cayman Islands Department of Tourism will be including it as part of their sales training programmes for sales representatives.

For more information please contact Acorn Publishing on (345) 946 3200 or email info@acorn.ky
 

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