Twitter beats Facebook for financial service firms

| 17/08/2011

(FT.Com): Twitter, the microblogging service, has now surpassed Facebook, the social networking market leader, as the most popular third-party network employed by financial services companies, according to a survey conducted by Corporate Insight, a specialist market research firm. At the start of August, just over two-thirds of the 85 companies across the banking, credit cards, brokerage and asset management sectors tracked by Corporate Insight had a presence on Twitter, up from 57 per cent 10 months earlier. Over the same time period, the percentage of financial services firms with Facebook pages increased from 56 to 59 per cent.

“In our opinion, Facebook is more of a relationship-driven community, whereas Twitter is more content-driven,” said Alan Maginn, senior analyst at Corporate Insight. “Facebook is a more challenging environment for businesses because, in order to be successful, they must foster a relationship with their fans. With Twitter, they can concentrate more on the value of the content they produce.”


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Category: Technology

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