Magazine targets all residents with re-brand

| 01/11/2011

Duncan Taylor receives The Resident from Joanna Boxall (372x500).jpg(CNS): After eight years of targeting newcomers, Acorn Publishing has rebranded the New Resident magazine to The Resident, acknowledging that locals and those who have been here many years still find the publication useful. The rebranding has involved giving the magazine a fresh look and completely rewriting the old content to provide information that is particularly useful for Cayman residents, Joanna Boxall, the owner of Acorn Publishing, said.  Last week the first edition of the new magazine was presented to the governor, who said he had found it very helpful when he moved to the Cayman Islands.

For eight years the magazine has grown in size, Boxall added, stating that The Resident continues that trend by adding another 20 pages, bringing the total page count to 320. In addition the print run will be increased to support a wider distribution.

“I launched the New Resident in 2003 primarily as a guide for new people arriving in Cayman,” the publisher stated. “The loyalty of our readers has been amazing and it soon became apparent that many long term residents found the information in the magazine extremely useful and were picking up the new edition every year. She added, "It was only a matter of time before people were suggesting that we rebrand.”

Charles Grover, Publishing Director at Acorn Publishing, said the complimentary magazine is crammed full with useful information arranged in 27 chapters covering topics ranging from immigration, to finding a health specialist, to running a business.

Duncan Taylor said he has continued to use the magazine and website since he arrived and said rebranding made perfect sense. “The Resident is the most comprehensive guide for living and working in the Cayman Islands and I would recommend that everyone keeps a copy close by. The accuracy of the information in The Resident and quality of production really showcases the Cayman Islands,” he stated. “I am not aware of such a useful and comprehensive guide like The Resident in any other jurisdiction in the Caribbean and I think Cayman really benefits from it,” he added revealing that he and his family still recommend it to people as he commended Acorn Publishing for their hard work.

The Resident will be distributed island-wide in the second week of November to over 350 businesses, government departments, schools, hotels and will be available free of charge from other locations, such as the Airport Post Office, the Chamber of Commerce, Seven Mile Beach Post Office, together with other permanent locations on Grand Cayman.

The website www.caymannewresident.com contains all the information from the magazine and in many cases additional information that could not be printed. For more information or for a free copy please contact Acorn Publishing on (345) 946 3200 or email info@acorn.ky.

Category: Local News

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