Technology measures up for on-line shopping

| 28/11/2011

body measure.jpg(Reuters): Asaf Moses is in the midst of displaying a new way to measure body dimensions. A virtual instructor prompts him to turn 90 degrees to the left and adopt various poses such as "The Penguin," aimed at capturing over 20 different measurements using a device that many people have embedded in their laptops — a simple webcam. "It's capturing everything that's needed to tailor a shirt to your measurements", said Moses. And it's all online. Shoppers generally flock to malls during the holidays beginning on Black Friday, although in recent years many have headed to the Internet. A recent survey by analytics firm comScore predicted online shopping would increase 15 percent this current holiday season.

Yet buying apparel from a website can cause problems finding the right size, look and fit for your body type and personal tastes. As a result, several technology companies have created new ways for people to size themselves up at home.

Moses, the co-founder of one such technology company from Germany, UPcload, said his system takes just three minutes and generates measurements as accurate as a tailor.

Once measured, shoppers will be able to access their measurements at supporting retailers' websites so they can see, for example, if a size small-sized t-shirt will fit around their chest or be long enough to drape down their torso.

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Category: Technology

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