Bracker takes the helm at C&W

(CNS): Cable & Wireless Caribbean have announced the appointment of Anthony Ritch as the new Country Manager of its Cayman Islands business. Ritch, who has worked with the Cayman business for the past 24 years, will assume the role with effect from 1 October 2008. He will take over from Timothy Adam who in July announced that he would be moving to a part-time advisory role after being at the helm of the business for 10 years.

Richard Dodd, Chief Executive Officer of C&W Caribbean, said, “The recruitment process was a rigorous one with numerous applicants from the Cayman Islands and throughout the Caribbean. However, we are confident that we have the right person for this new position in our new operating model for the Caribbean, with the expertise to lead our Cayman business forward and ensure its growth while meeting the needs of and providing exemplary service to our residential and enterprise customers in the Cayman Islands.”

Ritch stated, “I look forward to taking on the challenge of leading our team of talented colleagues who are dedicated, dynamic, and loyal to this business and our customers. I will work closely with them and all stakeholders to ensure the solid reputation that Cable & Wireless has built is strengthened and taken to a new level. Our business is changing and I am committed to the regional transformation which will deliver enhanced products and services, greater efficiencies, more value, and exceptional customer services.”

As the new Country Manager, Ritch will be responsible for driving the growth of the already successful Cayman business and overseeing the day to day operations, which includes the company’s full suite of broadband, data, mobile and landline products and services.

“I have had the pleasure of working with Anthony and watching him grow into a very competent manager and a fine leader who not only inspires those around him but holds the respect of our entire colleague body,” said outgoing Chief Executive Timothy Adam.

“I look forward to seeing him create many successes for our Cayman business. This selection is a testament and proof of our commitment to developing our people and providing opportunities for their advancement, and I congratulate Anthony on his appointment. I consider one of the key responsibilities of leadership is to develop the next generation of leaders, so as my finishing touch to that vital task I look forward to working closely with him during the next few weeks to ensure a seamless transition to his new role”

Originally from Cayman Brac, Anthony began his career with C&W on Grand Cayman at the age of 17 as a Junior Technician. He attend the C&W Telecommunications Colleges in Porthcurno, Cornwall, where he obtained a diploma in telecommunications engineering which provided a solid background for the various engineering roles he later held. He advanced his career in engineering by embracing various training opportunities and leading numerous special projects. Ritch was promoted to a senior manager in 1997 and began to take a keen interest in the commercial side of the business, becoming more involved in business and strategic planning and the management of capital projects.

Ritch has also held the post of Product Manager in the Mobile department, responsible for developing, launching and promoting new mobile products across both the postpaid and prepaid sectors of the market. In 2006 he was promoted to Vice President of Broadband & Voice and has been credited with growing this arm of the business by repositioning the broadband products and service offerings. He has also been involved in revitalizing the company’s enterprise business model, the introduction of the new Virtual Office product and has been instrumental in developing winning propositions for a number of major corporate clients.

Ritch holds a BSc in Management with Honors from the University of Tampa. He is also devoted to serving his community and has been a member of the Lions Club of Grand Cayman for 15 years where he now serves in the role of President. He resides in Savannah with his wife Lisa, two sons Maxwell and Dimitri and daughter Jazmin.