War Among Big Toy Sellers

(Wall Street Journal): Retail price wars are starting early this year, and the latest weapon is the $10 toy — a signal that retailers are bracing for a rough-and-tumble Christmas shopping season. Wal-Mart Stores, Inc., which accounts for more than a fourth of U.S. toy sales, last week sent a clear message that it didn’t plan to be undersold when it announced 10 well-known toys, including some Barbie dolls and Hot Wheels car sets, for $10. Go to article