Cable and Wireless breaks free from parent

(CNS): Following its separation from the international group, Cable & WirelessCommunications said on Friday that it is now trading as an independent company with a new identity. The de-merger, which was completed last week, will see Cable & Wireless Communications focusing entirely on managing its full-service telecoms operations in the Caribbean, Panama, Macau and Monaco & Islands. This business was formerly known as Cable & Wireless International. (Left: Tony Rice, Cable & Wireless Communications Chief Executive Officer)

A new Cable & Wireless Communications identity has been launched along with a new corporate web site, cwc.com. Designed by brand consultancy, Elmwood, the new brand is an evolution of the iconic Cable & Wireless ‘blue globe’ logo, which has been in existence as the Group identity since 1986, the firm said in a release.

The telecommunications company said the new logo retains the heritage of the Cable & Wireless ‘globe’, but adds a three-dimensional aspect to its shape and while retaining the qualities of reliability and reassurance design represented Cable & Wireless Communication’s independent future.  

Tony Rice, Cable & Wireless Communications Chief Executive Officer, said the de-merger presented an opportunity to further develop the business.

“The de-merger of Cable & Wireless has in effect returned our business to its shape prior to its entry into the UK market in the 1980’s. It will bring an increased focus to our business as we seek to realise the excellent growth opportunities that exist in our markets. We have a first-class management team in place to take the business forward. In this vein, our new brand identity captures the value of our heritage, while moving us to a more modern brand reflecting our independent future. I’m really excited about our future prospects,” he added.

Cable & Wireless Communications is composed of four operating units – the Caribbean, Panama, Macau and Monaco & Islands. The Cable & Wireless Communications brand has a presence in each of the business units, although local product brands are also used in several markets.