On line advertising to boost Google profits

| 15/07/2010

(WSJ): Google Inc. (GOOG) is expected to report sharp gains in second-quarter profit and sales after the market’s close Thursday, as the Internet search giant is seen benefiting from a sustained pickup in online advertising.  Wall Street is generally banking on a continued uptick in online advertising during the quarter, which should benefit Google as the leading provider of relatively affordable online-search advertisements.  In addition, Google boasts a growing online display-advertising business, which may also benefit from an increase in spending during the first half of this year.

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