Ofcom calls for clarity in broadband speed ads

| 27/07/2010

(BBC): Britons are not getting the broadband services they are being sold, research by the regulator Ofcom suggests. Its analysis of broadband speeds in the UK shows that, for some services, 97% of consumers do not get the advertised speed. It also shows a growing gap between the claims ISPs make for broadband and the speed being delivered. To fix the problem, Ofcom is revamping the code of conduct for ISPs and asking for changes to how broadband is sold. The regulator’s survey shows that the average residential broadband speed in the UK has risen in the last 12 months from 4.1Megabits per second (Mbps) to 5.2Mbps. The report also reveals the changing nature of UK broadband.

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