‘Chicken Adoptions’ raise $1k for National Trust

(CNS): Combining a marketing strategy with a fundraising effort for the National Trust, Massive Media Ltd raised $1000 with their recent Chicken Foundation campaign. The local creative agency created the ChickenFoundation.com – a satirical website fundraiser that invited people to name and ‘adopt’ one of the wild chickens featured on an online gallery. Each time a chicken was named or the website shared on social media Massive Media Ltd committed to making a donation to the National Trust. (Left: David Kirkaldy and Rich Dyer of Massive Media Ltd with Marketing Coordinator Danielle Watler of the National Trust)

“We were really happy with the local response to the campaign and we heard from people all over the island who had got a kick out of it and helped us reach our donation goal,” explained Massive Media’s David Kirkaldy. “We are already dreaming up our next campaign so stay tuned to Massive Media to see what we come up with next!”

“We are very grateful to Massive Media for the campaign. Not only have they given the Trust a valuable cash donation but we have also seen it raise great awareness for the charity and the work we do,” said Christina Pineda, Executive Director of the National Trust for the Cayman Islands.

The project was also supported by local video production company, CML TV, who created the teaser campaign video free of charge.