Caymankind promotion worked, says DoT boss

(CNS Business): Strategically designed marketing initiatives along with targeted airlift were behind the success of air arrivals last year, according to Tourism Director Shomari Scott . Although campaigns such as Caymankind were met locally with some skepticism, the DoT boss told CNS that stakeholders in the travel industry in the United States embraced what turned out to be an award winning campaign. Alongwith changes in Cayman Airways’ routes and schedules, the arrival of Jet Blue in Cayman and additional airlift from the major US airlines, the targeted marketing initiatives about Cayman culture and the use of social media all helped to get more people to choose Cayman, resulting in a record breaking year for stay-over guests. Read more on CNSBusiness