Tower shines light on local media market

(CNS Business):A local publisher claims there has been a lot of mis-information in Cayman about print-run and readership numbers of locally distributed publications in the past. Having commissioned a media audit of its own products, Acorn Publishing is encouraging other publishers in the Cayman Islands to do the same. “Cayman is playing catch-up to other developed economies that have been providing independently audited media services for years,” said Acorn’s Director Charles Grover. Lynne Byles (left), Director of Tower, which conducted the audit, said it would ensure the published print-run numbers match the actual printed copies, providing confidence and assurance to business owners that their advertising dollars are being spent as a publisher advocates. 

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