Grocer to shakedown customers for charity

| 20/01/2009

(CNS): Local supermarket Hurley’s, in Grand Harbour has launched its “Top Up for Charity” programme which is designed to encourage customers to contribute to local charities while shopping for their groceries. According to the firm the donations will go to charities, non-profits, schools, or specific projects that Hurley’s supports. The first beneficiaries it said will be the Lighthouse School, Cayman Islands Humane Society, Cayman Islands Cancer Society, and Cayman Islands Little League.


“This is a great opportunity to make charities easier to donate to,” said a spokesperson for the company. “The Top Up programme has had an impact in other markets and we are confident it will here too in Cayman. Imagine the difference we can make if everyone donated just one dollar every time they shopped.”

No matter the size of the donation Hurley’s said the amounts will added up. To participate and contribute, customers just need to tell the cashier they would like to top up their transaction and say how much money they want to add to their total purchase. Customers can round up their transaction to the nearest dollar or contribute as much as they wish, and customers can request that their donation go to any one of the organizations that Hurley’s is supporting. Customers’ receipts will reflect the organization that they have chosen to make a donation to.

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