Newsweek plans makeover to fit a smaller audience

| 09/02/2009

(New York Times): When US Airways Flight 1549 glided safely onto the Hudson River last month, Newsweek did what news organizations have done for more than a century — it sent reporters and photographers to the scene. Considerable effort yielded a modest article on Newsweek’s Web site, and nothing in the printed magazine. If a similar episode happens six months from now, editors say, Newsweek probably will not even bother. Newsweek is about to begin a major change in its identity, with a new design, a much smaller and, it hopes, more affluent readership, and some shifts in content. Go to article

Print Friendly, PDF & Email

Category: Business

About the Author ()

Comments are closed.