Luck runs out for Lucky Charm leprechaun

| 07/11/2011

luckycharms (299x279).jpg(Irish central): Lucky Leprechaun may be about to join the ranks of the unemployed. The Lucky Charms icon, who has become a breakfast staple for millions of kids all over America, may be about to lose his job. His catch phrase "They’re magically delicious” to describe Lucky Charms has captivated generations of school kids but now he may be made redundant, or forced to retire. A backlash against sugar-laden cereals had resulted in new moves to halt obesity among kids — and breakfast cereals are the first target.

The percentage of obese children between 6 and 11 leaped three fold between 1980 and 2008 and breakfast cereals seen as a major culprit.

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