DoT depends on Caymankind to boost arrivals

(CNS Business): The success of the new brand image for the Cayman Islands on the global stage will depend greatly on the people who will be ‘Caymankind’. During a presentation at Pedro Castle last week, Shomari Scott, acting director at the Department of Tourism, explained how the branding was created and said he hoped that the new image would help to build on the steady growth in stay-over tourism. Given that the new brand is directly related to people living up to the welcoming and warm image it represents, the DoT is reaching out to the community to get on board. Scott said the Caymankind brand campaign was “an expression of how we treat each other” and the goal was to educate the local community about the importance of the tourism industry. Read more on CNS Business