Social media trend supports cancer society

| 01/04/2014
(CNS): LIME Cayman is supporting the Cayman islands Cancer Society by providing an easy way for the community to take part in the ‘no Makeup selfie’ craze, which is also growing in popularity in other parts of the world. LIME customers can now donate $5 to the cancer society simply by texting #nomakeupselfie from their mobile phones to the shortcode 7465. The social media trend, which features self-taken photos of women with no makeup on, has exploded in the Cayman Islands recently with hundreds of ladies sharing their images au natural to raise awareness for the cancer epidemic.

“We recognise that people truly want to support this important cause and we are delighted to provide an easy, convenient solution for making a donation,” states LIME Head of Marketing, Julie Hutton. “This is truly a case of your mobile phone connecting you to the community where you live and work.”
The "No Makeup Selfie" campaign grew organically in Britain in recent weeks and ended up raising several million pounds for Cancer Research U.K. The trend has gone global as women “tag” friends and family from around the world, nominating them to snap their photo and make the corresponding donation to their local organisation.  You will be able to make your donation from your LIME mobile phone throughout April.  
LIME Postpaid customers will see the donation on their next bill and Prepaid customers will have the donation automatically deducted from their credit. For more information, visit  
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