Body-enhancing underwear gives men a boost

| 09/10/2010

(The Telegraph): For decades women have been sold clothes that promise to flatter their appearance subtly, from corsets to padded bras. And now men are being offered the same by the high street chain’s Bodymax collection. The £15 “bum lift” underpants promise to raise the posterior by a fifth thanks to seam-free tailoring, while the £10 “frontal enhancement” pants claim to result in a 38 per cent “visual enhancement in size” as a result of an “integral shelf”. The new pants are already available in selected stores and online, and will go on sale nationwide from Friday, October 15. They are the follow-up to M&S’s Bodymax vests, designed to enhance a six-pack.

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