Wild chicken gallery raises money for National Trust

| 21/08/2014

(CNS): Local chickens have become the stars in a satirical campaign launched by a local advertising and marketing agency to help raise money for the National Trust and promote what the owners claim is their witty approach to promotion. Massive Media has created the ChickenFoundation.com inviting people to name and ‘adopt’ one of Cayman’s famous wild chickens featured in an online gallery. Each time a chicken is named or the website is shared on social media the agency owners said they will make a donation to the National Trust up to a maximum of $1,000.

“We like to come up with unique ways of promoting our work by creating something fun for everyone to enjoy,” said Massive Media’s David Kirkaldy. “We are also keen to support our local community so we took the opportunity to partner with the National Trust for the Cayman Islands on this project. This is our second charitable project of the year following the creation of the Six4Hospice website and branding for Derek Haines fundraising marathons for Cayman HospiceCare,” he added.

Christina Pineda, Executive Director of the National Trust for the Cayman Islands, pointed out the struggles the Trust has in order to raise the much needed cash and welcomed the help of Massive.

“Raising donations is a constant challenge for the National Trust and we are grateful for the innovative and entertaining project Massive Media has created to support us. The ChickenFoundation.com had us laughing out loud and we’d urge everyone to go and check it out and help raise the $1000.”

The project was also supported by local video production company, CML TV, which created the teaser campaign video free of charge.

Although Massive Media is covering the cost of all the adoption and social media donations people can make their own donation online at nationaltrust.org.ky or at the National Trust Visitor Centre at 558 South Church Street in the front building of the Family Park.

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  1. Anonymous says:

    I donate to the Trust each year. I am glad to see other people getting involved and raising money for such a great cause.  However, this seems like a marketing scheme to buy email addresses.  If you want to donate to the trust, donate independently. 

  2. Anonymous says:

    They should kill all these annoying chickens or do we have to wait for another Ivan ?

    • Anonymous says:

      What is wrong with you. 

    • Anonymous says:

      The Phillipinas want the chickens. I saw tow Phillipanos killing some chickens a few weekends ago. It was most pathetic. One holds the poor chicken while the other with a knife punches holes in the chicken and let their blood run out until they die. Of course the poor chickens make alot of noise and puts up a good fight. There should be some law in place for such cruelty. I havent seen the way that the dogs are killed, but I can imagine that that is even worst. Makes me sick.

  3. Anonymous says:

    I would pay money to shoot one or two. Maybe they could join up with the Gun Club to raise more money.

  4. Anonymous says:

    I must admit that Massive Media created a very fun and innovative way to raise funds for the National Trust. It made my morning after receiving the link to the chicken adoption site and wondering what in the world was going on. My colleagues and I enjoyed the humour and adopted chickens. Well done!! I hope the National Trust is able to raise a lot of money through this funny project!!

  5. Anonymous says:

    What a fun fundraiser! Way to think outside of the box.  Hopefully people can loosen up enough to enjoy the humour behind this.

  6. Anonymous says:

    The fund raising side of it is great – but the video is a bit of an embarassment really.

    • Anonymous says:

      I agree – anything that helps to raise funds for charity is a good thing, but the video made me cringe and the chicken problem on this island really isn't anything to laugh about, or highlight to our visitors. 

  7. Anonymous says: